17 Jan Tribune Media Partners with ART19 to Launch Expansive Audio Network
January 17, 2019 – Chicago, IL and Oakland, CA – Tribune Media and ART19, a leading audio platform, today announced Tribune Media will leverage cutting-edge technology and services of ART19 as its official podcasting partner for the newly created Tribune Audio Network.
The Tribune Audio Network will include podcasts produced by Tribune Media’s local and national brands, while also serving as a talent and subject matter incubator.
The partnership comes as Tribune Media focuses on extending its authentic and compelling storytelling from television and digital to podcasts while offering additional innovative solutions for its advertisers.
“We have big aspirations to deliver great audio-on-demand content to our audiences and relevancy to our advertising partners,” said Kerry Oslund, VP Strategy and Business Development of Tribune Media. “ART19’s integrated content and advertising platform will help us create new opportunities and scale quickly, all while monetizing new shows and back-catalogs with highly targeted, always refreshed, advertising and marketing elements.”
With ART19’s leading infrastructure, Tribune Audio Network will be able to measure and increase revenue across their new podcast network with detailed insights, dynamic insertion technology, and ART19’s newly launched Smart Audiences product, which offers demographic targeting and reporting.
“ART19 allows companies like Tribune to transform data into real selling-points for advertisers,” says Sean Carr, CEO of ART19. “By providing Tribune Audio Network better data and targeting, they will be able to showcase real proof points on the best ways to reach and engage their audiences. It’s a win-win for Tribune and their partners.”
Bart Feder, Tribune SVP of News, said, “A-list newsmakers and influencers pass through our doors and lives every day, thanks to the trust built by the voices and personalities at Tribune. Podcasting gives us intimate and entertaining new ways for our anchors and reporters across the country to bring their journalistic expertise and passion for their communities to mobile audiences and listeners.”
“At KTLA in Los Angeles, the station just launched a new podcast using ART19’s distribution platform, ‘DIVA Defined with Sheryl Lee Ralph’ featuring the legendary stage and screen actress as she hosts empowering, inspirational conversations with women. As we continue to develop Tribune Audio Network, we’ll continue to extend invitations to emerging and known talent with diverse ideas, ” said Tribune VP of Content Development and KTLA News Director Jason Ball.
About Tribune Media
Tribune Media Company is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Media Broadcasting’s 42 owned or operated local television stations reaching approximately 50 million households, national entertainment cable network WGN America, whose reach is more than 77 million households, and a variety of digital applications and websites commanding 54 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV, and Covers Media Group, an unrivaled source of online sports betting information. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information please visitwww.tribunemedia.com.
ART19’s leading audio platform provides cutting-edge tools for on-demand hosting, distribution, ad serving, and audience measurement. The company powers hundreds of millions of podcast downloads every month handling more scale than anyone in the industry. ART19 enables publishers to manage all content and ad operations in one place, offering best-in-class targeting capabilities, seamless integration with listening platforms and a flexible infrastructure to continuously enhance revenue opportunities for its clients.