07 Sep KTLA 5 Raises More Than $1 Million for Hurricane Harvey Relief
TV Station Partners with Salvation Army for broad fundraising effort
September 7, 2017 – KTLA, Tribune Broadcasting’s Los Angeles television station, today announced it has raised more than $1 million to provide relief to victims of Hurricane Harvey. In partnership with the Salvation Army Southern California Division, KTLA raised a total of $1,099,027 during the last week.
Said Lt. Colonel Kyle Smith the Divisional Commander of The Salvation Army Southern California Division, “The Salvation Army in Southern California is deeply grateful to KTLA and its loyal viewers for their incredible generosity toward our efforts to bring relief and assistance to our neighbors in Texas. They have provided essential resources that will soon be put to use in rebuilding lives.”
100% of the funds raised by KTLA will go directly to the Salvation Army and their response teams from across the country.
“The Los Angeles community is incredibly generous. It’s gratifying when we, as local television stations, can go beyond our role to provide information, to providing actual assistance to those in need. KTLA is proud to serve our viewers here,” said Don Corsini, President/General Manager.
KTLA’s station wide effort included a dedicated text campaign along with a continuing on-air and social media drive for donations, with day-long coverage from the Salvation Army shelter complex in Bell, CA.
“It’s great to know how generous our viewers are to the people of Texas and Louisiana and I am very proud of the KTLA team’s efforts to assist in these communities,” said Jason Ball, VP/News Director.
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Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information please visit www.tribunemedia.com.
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Jessica Bellucci
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Tribune Broadcasting
212-210-2626
jbellucci@tribunemedia.com