WITI FOX6 Wins Key Local News Races in the February 2016 Nielsen Household Ratings Period

WITI FOX6 Wins Key Local News Races in the February 2016 Nielsen Household Ratings Period

March 3, 2016 – WITI FOX 6, Tribune Media’s Milwaukee broadcast television station is proud to announce today the results of the important February Nielsen ratings period which ended Wednesday, March 2. After a dominant January demographic report, FOX 6 wins the local news race M-F 5-9am and has the top two rated late newscasts in the Milwaukee market for February 2016.

After being Milwaukee’s #1 morning show for 6 years, FOX 6 again dominated the morning news landscape beating all competitors by as much as 360% with FOX 6 Wake Up News:

2016 Nielsen February HH Ratings Sweep

Station M-F Program Rtg % Advantage
WITI FOX 6 5-9am FOX 6 Wake Up 6.1
WISN 12 5-9am 12 News/GMA 4.1 48.8%
WTMJ 4 5-9am TMJ4/Today Show 2.3 165.2%
WDJY 58 5-9am CBS58/CBS This Morning 1.3 369.2%

FOX 6 also had the top two rated late newscasts in southeastern Wisconsin with the FOX 6 News at 9pm and the FOX 6 News at 10pm:

2016 Nielsen February HH Ratings Sweep

Station M-F Program HH Rtg 
WITI FOX 6 10-1030pm FOX 6 News – 10pm 6.8
WITI FOX 6 9-10pm FOX 6 News – 9pm 6.3
WTMJ 4 10-1030pm TMJ4 10pm News 5.4
WDJT 58 10-1030pm CBS 58 New at 10pm 4.5
WISN 12 10-11pm 12 News at 10pm 4.4

“I’m so proud of our entire staff here at FOX 6”, says Chuck Steinmetz, WITI FOX 6 President and General Manager. “To continue to see this type of compelling response from the market – especially after such dominate demographic ratings in January – is rewarding on many levels and shows how strong our connection is to the community.”

There were other clear successes in February for FOX 6 including Real Milwaukee finishing #1 in daytime (M-F 9a-3pm) and the syndicated hit Seinfeld finishing #1 beating all other network talk shows and programming in late fringe (M-F 1030p-1am).

February demographic ratings will be released by Nielsen in late March.


Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and Gracenote, one of the world’s leading sources of video, music and sports metadata, powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visitwww.tribunemedia.com.

Jessica Bellucci
office: 212-210-2626