WGN America’s First Original Series ‘Salem’ Casts A Ratings Spell With 2.3 Million Total Viewers And 886,000 Adults 18-49 On The Night

WGN America’s First Original Series ‘Salem’ Casts A Ratings Spell With 2.3 Million Total Viewers And 886,000 Adults 18-49 On The Night

10 P.M. ET Airing Draws 1.5 Million Total Viewers and 647,000 Adults 18-49

Increases +635% Over Network’s Sunday 10 p.m. Adults 18-49 Average

Network’s Best Performance in More Than 7 Years

Los Angeles (April 21, 2014) — The series debut of “Salem,” WGN America’s first original scripted series burst out of the gate,  bewitching audiences on television’s highly competitive Sunday night, skyrocketing to an impressive 2.3 million Total Viewers and 886,000 Adults 18-49, during four combined airings on the network.  The premiere telecast at 10 p.m. ET, delivered a superb 1.5 million Total Viewers and 647,000 Adults 18-49, a +635% increase over the network’s Adults 18-49 season-to-date average on Sundays at 10 p.m.  Additionally, it ranked as WGN America’s best telecast performance in more than seven years, since 2007.

“We are thrilled with the audience turnout and reaction to ‘Salem,’” said Matt Cherniss, President and General Manager, WGN America and Tribune Studios.  “These numbers far exceeded our expectations, especially given that we are currently only in 72 million homes.  We look forward to seeing these numbers grow over the next few days with time shifting.  Our thanks to Brannon, Adam, the cast, Fox 21 and Prospect Park for taking the leap as WGN’s first original series and delivering great content.”

WGN America covers 62.3% of the U.S. and is available in 72 million homes, and has only a single feed, making for an early West Coast premiere at 7 p.m. PT.  On a coverage area basis, for its initial airing at 10 p.m. ET, “Salem” averaged a .83 rating among Adults 18-49.  “Salem” premiered on Sunday at 10 p.m. ET/7 p.m. PT, followed by encores at 11 p.m. ET/8 p.m. PT, 1 a.m. ET/10 p.m. PT and 2 a.m. ET/11 p.m. PT.

“Salem” marks WGN America’s aggressive expansion into original programming to become a top tier general entertainment network, driven by high-quality, distinctive series.  “Salem” will be followed by the network’s second original scripted drama “Manhattan” premiering in July 2014, and the event series “Ten Commandments” debuting in 2015.

“Salem,” which re-imagines the infamous witch trials in 17th century Massachusetts, stars Janet Montgomery, Shane West, Seth Gabel, Ashley Madekwe, Xander Berkeley, Tamzin Merchant, Elise Eberle, and Iddo Goldberg.  The series is co-created and written by award-wining Brannon Braga and Adam Simon who serve as executive producers alongside Prospect Park’s Josh Barry and Jeff Kwatinetz, as well as David Von Ancken.  “Salem” hails from Fox 21, the prolific cable production division of Twentieth Century Fox Television.

[Source: Nielsen Media Research, Live + Same Day.]


WGN America and Tribune Studios WGN America, the flagship network of Tribune Company, is nationally distributed in 71.4 million homes via cable, satellite and telco, with entertainment programming including the original, scripted series “Salem,” “Manhattan” and “Ten Commandments,” along with first-run syndicated series, blockbuster movies and live sports. Through Tribune Studios, the creative development arm of Tribune Company, original content is produced for WGN America and Tribune local stations nationwide. Follow the network on Twitter @wgnamerica. For additional information, please visit www.wgnamerica.com.

TRIBUNE MEDIA COMPANY is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. TRIBUNE MEDIA is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching 50 million households, national entertainment network WGN America, available in 72 million households, Tribune Studios, and Tribune Digital Ventures, including the websites Zap2it and TVByTheNumbers, and Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. TRIBUNE MEDIA also includes Chicago’s WGN-AM, the national multicast networks Antenna TV and THIS TV. Additionally, the company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media.

Media contact:

WGN America and Tribune Studios
Rita Cooper Lee
(424) 702-4448