WDCW-TV/DCW50 Names Gene Lightfoot General Sales Manager

WDCW-TV/DCW50 Names Gene Lightfoot General Sales Manager

WDCW-TV/DCW50, the Tribune Broadcasting owned CW affiliate in Washington, D.C., has named Gene Lightfoot General Sales Manager. Lightfoot will join the station on December 1 and report to Vince Giannini, VP/General Manager at PHL17 who is serving as interim VP/GM for DCW50. In his role as GSM, Lightfoot will oversee the station’s sales force including local and national sales, new business and internet sales.

“I am thrilled to have been able to attract and hire a manager of Gene’s caliber to lead our sales team at DCW50,” said Giannini. “Gene’s reputation as an excellent communicator and ambassador of broadcasting will serve him well in this role.”

Prior to joining Tribune Broadcasting, Lightfoot most recently served as National Sales Manager at KHOU in Houston. Prior to KHOU, he was a Local Sales Manager at KMGH/KZCO, Scripps’ Denver duopoly. Lightfoot has also held sales management roles at WFAA in Dallas, as both an AE and National Sales Manager for the Belo station where he was the recipient of the American Women in Radio and Television’s Award of Excellence in the Television Station Management category.

“WDCW has a rich tradition in Washington,” said Lightfoot. “I am proud to join the great team at WDCW and continue the legacy of providing great programming to our viewers and advertisers”

Lightfoot is a graduate of the Art Institute of Dallas.



WDCW-TV, DCW50 (Channel 50) is owned by Tribune Broadcasting, a division of Tribune Media.  As the CW Television Network affiliate in Washington, DC, DC50 also carries syndicated hits “Mike & Molly,”  “Two and a Half Men” and “How I Met Your Mother.”  DCW50, winner of multiple local Emmy Awards and community award citations, produces such regularly-scheduled local programming as “NewsPlus with Mark Segraves.”  The station provides two hours of morning news M-F with the Tribune-produced “EyeOpener” program beginning at 6AM.  For the past six years, the station has provided more locally-produced coverage for Black History Month than any station in the Washington, DC market.  Awards for “Living Black History” include multiple regional Emmy Awards; two first-place documentary awards from the National Association of Black Journalists; and a first place honor from the Alliance for Women in Media (“Gracie”) Award.  In addition, in 2013 WDCW-TV launched a health-related community service initiative called “HealthyDC.”  For the past 15 years, the station have been actively involved with DC’s “So Other’s Might Eat” (SOME) organization and has served as the media sponsor for its annual “Trot For Hunger” race to help raise funds and build awareness to the homelessness issues in the DC market.  For more information, please visit DCW50.com.