04 Sep Tribune Broadcasting Names Brian Dollenmayer As EVP/Marketing and Promotions
Tribune Broadcasting today announced the appointment of Brian Dollenmayer as Executive Vice President/Marketing and Promotions, responsible for creating, developing and overseeing the strategy and execution of all marketing, promotion and creative service activities for WGN America, and will also work with the division’s 23 local television stations, Antenna TV and THIS TV.
Dollenmayer will begin his duties Sept. 9, and report to Matt Cherniss, WGN America’s President and General Manager, and to Larry Wert, Tribune’s President of Broadcast Media. He will be based in Los Angeles.
“As WGN America begins its push into scripted programming with next year’s debut of ‘Salem’, we’ve found the perfect mix of creative marketing talent and experience in Brian,” said Cherniss. “He’s been associated with some of the most successful shows on television and understands how to mount an effective promotional campaign that creates buzz and delivers audience from Day One.”
“We have some great things going on at our local stations—expanded news coverage, original programming and great syndicated content launching this Fall in several markets,” said Wert. “Brian will bring a fresh, creative and strategic approach to marketing and promotion across the group.”
Prior to joining the Tribune team, Dollenmayer spent 19 years with the FOX network. His most recent assignment there was as EVP/On-Air Promotion and Marketing Operations where he was the creative lead for all network promotion. Dollenmayer guided the launches and award-winning marketing campaigns for such hit shows as “The Following”, “New Girl”, “House”, “American Idol”, “The Mindy Project”, and “Glee”. Dollenmayer began his career in production at WTTE, the FOX affiliate in Columbus, Ohio, before moving on to a stint at WTTV in Indianapolis, Indiana. He joined FOX as a writer/producer in April, 1994.
TRIBUNE MEDIA COMPANY is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. TRIBUNE MEDIA is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching 50 million households, national entertainment network WGN America, available in 72 million households, Tribune Studios, and Tribune Digital Ventures, including the websites Zap2it and TVByTheNumbers, and Gracenote, one of the world’s leading sources of TV and music metadata powering electronic program guides in televisions, automobiles and mobile devices. TRIBUNE MEDIA also includes Chicago’s WGN-AM, the national multicast networks Antenna TV and THIS TV. Additionally, the company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media.