25 May The New Channel 2 News Achieves Record Growth in May
May 25, 2017 – Colorado’s Own Channel 2, Tribune Broadcasting’s Denver CW affiliate, made impressive gains in the May rating period, including double digit growth in both the morning and 4pm news.
From May ’16 to May ‘17, Channel 2 News Daybreak grew 11% to beat both KMGH and KCNC from 6-7 am; Channel 2 News at 4pm grew 61% to beat KMGH; and Channel 2 News at 7pm grew 11% to beat KMGH at 6pm.
This growth is a trend for KWGN over the last several months.
In the key Adults 25-54 demographic, November ’16 to May ’17, Mon-Fri ratings for Channel 2 Daybreak grew by 25%; Channel 2 News at 4pm grew by 24%; and Channel 2 News at 7pm grew by 2%.
“Exciting things are happening at Channel 2 News with the launch of our new Colorado set and the return of veteran anchor Ernie Bjorkman,” said Joan Barrett, VP and General Manager of KWGN-TV. “We are very pleased to see such a positive and immediate growth for the new Channel 2 News.”
November through May, the combined ratings for all Channel 2 newscasts increased 17%. In the same period, KMGH newscasts decreased 17%, KCNC newscasts decreased 12% and KUSA newscasts decreased 3%.
“Viewers are recognizing that this is a newscast by, for, and about Colorado,” said Holly Gauntt, News Director of KDVR-TV. “Channel 2 News is Colorado’s first newscast, and it’s still the most unique.”
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes
Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit www.tribunemedia.com.