Support the Shield 2019: Colorado Comes Together to Support Law Enforcement

Support the Shield 2019: Colorado Comes Together to Support Law Enforcement

Statewide Campaign Raises More Than $700,000 in 2019, bringing the two-year total up to $1.38 million raised to support law enforcement & their families

Denver, CO – May 15, 2019 – FOX31 Denver and Colorado’s Own Channel 2 have wrapped up a successful second year of the Support the Shield campaign in partnership with the Safeway Foundation raising more than $700,000 in total to support Colorado law enforcement. That brings the total amount raised to support law enforcement to $1,382,000 in the past two years.

The campaign with the Safeway Foundation ran from April 1 – May 12 and encouraged Safeway shoppers to contribute $1, $2, $5 or more when they were checking out with their groceries. That statewide campaign raised more than $552,000.

The six-week point-of-sale campaign at local Safeway stores will equally benefit both Shield616, which provides rifle-ready protective gear to first responders and C.O.P.S (Concerns of Police Survivors), which supports families and colleagues who have lost a law enforcement member in the line of duty. Nearly 300,000 Safeway customers contributed to the campaign, and both Nabisco Oreos and Coca-Cola Body Armor included additional donations from product sales.

In addition, FOX31 and Channel 2 hosted a one-day phone bank on April 8, and generous Colorado viewers raised $150,000 to support Shield616 directly.

In total, since early 2018 when Coloradans faced the loss of three deputies who were killed in the line of duty within six weeks, they’ve donated nearly $1.4 million to support law enforcement through Support the Shield.

“Our Colorado community has shown a real heart to help our law enforcement officials obtain the gear they need and support families who have lost a loved one,” said Joan Barrett, Vice President & General Manager of KDVR-TV and KWGN-TV. “Being able to come together has been tremendously rewarding for all of us at FOX31 and Channel 2. Having the combination of a fantastic partner like Safeway and a community who rallies behind noble causes has allowed all of us to have a hand in taking positive steps to keep our community – and those who protect our community – safe.”

“Thanks to the generosity of our customers and employees, we exceeded our goals for the campaign and raised more than $100,000 over last year. Having a partner like FOX31 and Channel 2 really heightened the awareness of the campaign and we are incredibly proud to present two great organizations with funds that will directly impact the men, women and families of law enforcement around the state,” said Kris Staaf, Director of Public Affairs, Safeway Denver Division.

“To have such a significant partnership with FOX31, Channel 2 and Safeway provides opportunities to make large impacts on agencies across multiple states,” said Jake Skifstad, founder and president of Shield616. “This partnership is also a great example of how the community shows their support for their law enforcement.”

With the money raised, Shield 616, the non-profit that supplies rifle-ready protective gear at no cost to the officer, will be able to outfit hundreds of officers from the local communities in which donations were made. In addition, hundreds of families who have had a family member killed in the line of duty will benefit from the good work of C.O.P.S., whose mission it is to support the families who have paid the ultimate price.

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About Albertsons Companies Foundation
Founded in 2001, Albertsons Companies Foundation, formerly the Safeway Foundation, supports causes that impact our customers’ lives. Albertsons Companies stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through the generous contributions by our customers, our employees’ passion and partnerships with our vendors. We focus on giving locally in the areas of health and human services, hunger relief, education and helping people with disabilities. Albertsons Companies and Albertsons Companies Foundation have invested $2 billion in our neighborhoods since 2001. For more information about Albertsons Companies Foundation, visit

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