03 Oct PIX11 Partners with Group CVK to Air “Highlights From the Hispanic Day Parade”
Special to Highlight New York City’s Hispanic Day Parade 53st Year on October 8 At 6:30pm
October 3, 2017 –PIX11 and Group CKV are pleased to announce their continued partnership to bring highlights of the New York City Hispanic Day Parade to tri-state area television viewers. On Sunday, October 8, PIX11 will air a 30-minute special “Highlights of the Hispanic Day Parade” hosted by PIX11’s Lisa Mateo, which will showcase the most exciting moments from the 53st annual parade, which is produced by Group CKV.
PIX11’s broadcast “Highlights of the Hispanic Day Parade” will focus on the countries hit hardest by the recent hurricanes and earthquakes.
The Hispanic Day Parade, which celebrates Hispanic culture, takes place on October 8th from 12pm to 4pm and runs along Fifth Avenue in Manhattan, from 44th to 66th streets. It is the only parade on Fifth Avenue that features the participation of Hispanic countries from Spain to Central and South America and Cuba, Dominican Republic and Puerto Rico, and showcases the vibrancy of Hispanic culture. Now in its 53st year, the parade has grown to become one of the largest in the city, with numerous participants from every country and many states.
“I have had the pleasure of hosting the Hispanic Day Parade broadcast in the past, but this year is extra special,” said Lisa Mateo. “My family is from Puerto Rico, and seeing the devastation that occurred on the island from Hurricane Maria has been heartbreaking. I know when I see those representing our island walk down Fifth Avenue, a tear will come to my eye for those in need but I will also have a greater sense of pride than ever.”
About Group CKV, Ltd.
Group CKV is one of the nation’s and the Tri-State area’s leading producer of Hispanic events. For more than 40 years, Group CKV has been a bridge for Corporate America to reach millions of Hispanic consumers. The company produces festivals, concerts, workshops, fairs and parades, including the Hispanic Parade.
Founded in 1948 and owned by Tribune Broadcasting, a division of Tribune Media, WPIX-TV (PIX11) has long been regarded as a groundbreaking station in New York. In 2006, PIX11 became the flagship station of the CW Television Network and PIX11’s award winning news, successful primetime programming, off-network sitcom favorites, public affairs shows and outstanding event coverage have contributed to the station’s success. The station has been honored with numerous awards for excellence, including over 300 Emmy® Awards (two for Outstanding Morning News Program and multiple Awards for Outstanding Newscast.) PIX11 also has a long history of local sports coverage and in 2015 became the broadcast home of the New York Yankees. PIX11 is also the broadcast station of the New York Mets, since 1999. In 2014, PIX11 announced a long-term, exclusive content and marketing partnership with the Barclays Center in Brooklyn. PIX11 is also home to the New Jersey Lottery drawings. PIX11 engages with audiences across multiple social platforms; find us on Facebook at facebook.com/pix11news, on Twitter, Instagram, Snapchat and Periscope: @pix11news. For more information visit www.pix11.com.
PIX11: Jessica Bellucci 212-210-2626 firstname.lastname@example.org
Group V Ltd.: Debra Martinez 917-881-2606 email@example.com