13 Jul PIX11 Announces Content Partnership with HollywoodLife.com
PIX11, Tribune Broadcasting’s New York flagship station, and HollywoodLife.com, a top entertainment destination, announced a content and cross-promotional partnership across all platforms. The announcement was made today by Rich Graziano, President/GM, PIX11 and Bonnie Fuller, HollywoodLife.com President and Editor-in-Chief.
As part of the collaboration, HollywoodLife.com, which covers celebrity, fashion, beauty and women’s entertainment news, will provide PIX11 News with content on air and on PIX11.com. Additionally, Bonnie Fuller will be a regular contributor on PIX11 Morning News every Monday morning, and will join PIX11 News at 6pm on Friday evenings. Chloe Melas, HollywoodLife.com senior entertainment reporter, will appear on PIX11 Morning News on Fridays and Katrina Mitzeliotis, HollywoodLife.com fashion editor, will appear on PIX11 News at 5pm on Mondays.
“PIX11 is focused on continually adding value to our engaged audience on all platforms. HollywoodLife.com is the preeminent source for celebrity gossip, the latest entertainment news, exclusive celebrity photos and video and the hottest celebrity fashion,” said Rich Graziano. “Bonnie has a long history of successful ventures and we are proud to partner with her and Hollywoodlife.com to bring our audience the best in celebrity entertainment.”
“HollywoodLife.com is thrilled to partner with PIX11 News, which has such a strong, deep relationship with its viewers in the New York, New Jersey and Connecticut community,” said Bonnie Fuller. “We look forward to sharing our engaging up-to-the-minute news with their audience.”
Founded in 1948 and owned by Tribune Broadcasting, a division of Tribune Media, WPIX-TV (PIX11) has long been regarded as a groundbreaking station in New York. In 2006, PIX11 became the flagship station of the CW Television Network and PIX11’s award winning news, successful primetime programming, off-network sitcom favorites, public affairs shows and outstanding event coverage have contributed to the station’s success. The station has been honored with numerous awards for excellence including nearly 300 Emmy® Awards (two for Outstanding Morning News Program and multiple Awards for Outstanding Newscast.) PIX11 also has a long history of local sports coverage and in 2015 became the broadcast home of the New York Yankees. PIX11 is also the broadcast station of the New York Mets, since 1999. In 2014, PIX11 announced a long-term, exclusive content and marketing partnership with the Barclays Center in Brooklyn. PIX11 is also home to the New Jersey Lottery drawings. For more information visit www.pix11.com.
HollywoodLife.com launched in 2009 and has quickly become a top online destination for women ages 18 to 34. The site covers celebrity, fashion, beauty, entertainment and baby news. With its explosive audience growth, the site is breaking traffic records on a near-monthly basis. HollywoodLife.com’s enormous success is credited to the editorial content’s ability to emotionally connect with the needs and interests of its female audience. Stars entertain, but they also inspire and profoundly influence what women see, hear, do, buy and share. Women identify with celebrities – their trials, triumphs, romances, obsessions, and diversions. HollywoodLife doesn’t just report the scoop; HollywoodLife relates it to women’s personal lives allowing real women to connect through the lens of celebrity. In addition, the site’s extensive live coverage of awards shows and other notable pop culture events make HollywoodLife.com a regularly cited source on Google and Facebook trends. To date, Hollywoodlife.com has generated a monthly audience of 35 million monthly unique visitors and 246 million page views. HollywoodLife.com’s Youtube channel has 437 million views and 765,491 subscribers. HollywoodLife.com’s Facebook page has 3 million likes.