01 Mar KTVI FOX 2 News Takes The Gold
ST. LOUIS, March 1, 2018 – – Broadcast competition was fierce in February with the hype of the Super Bowl and the winter Olympic games on NBC. Locally, KTVI/FOX 2 News, Tribune Broadcasting’s St. Louis FOX affiliate, maintained nearly all of the top spots as St. Louis’ #1 News choice.
FOX 2 News at 4 a.m. #1
FOX 2 News at 5 a.m. #1
FOX 2 News at 6 a.m. #1 (The #1 rated newscast all day among Adults 25-54*)
FOX 2 News at 7 a.m. #1 (2 hours)
FOX 2 News at 9 a.m. #1
FOX 2 News Midday #1 (vs other Noon News)
FOX 2 News at 5 p.m. #1
FOX 2 News at 6 p.m. #2
* KSDK’s 10pm News average excludes nights with Olympics lead-in.
Source: St. Louis Nielsen February 2018 Adults 25-54 Live + Same Day Overnights.
Late news viewers were split evenly among the top three stations, with FOX 2 News at 9 at #2, just a tenth of a point behind KSDK’s (NBC) normal 10 p.m. newscast (8 non-Olympic nights.) “Despite 18 days of Olympic competition, FOX 2 News continued to serve the viewers with breaking news, weather, and solid enterprise reporting,” said Spencer Koch, President and General Manager for FOX 2/KPLR 11. “We maintained our number 1 position in most dayparts and were just a rating point away from tying the NBC affiliate Sign On – Sign Off in Adults 25-54,” he added.
In Adults 25-54, newscasts for both KTVI and KPLR 11, Tribune Broadcasting’s St. Louis CW affiliate, increased news audience year-to-year.
FOX 2 News at 9 a.m. ↑
FOX 2 News Midday ↑
FOX 2 News at 5 p.m. ↑
FOX 2 News at 6 p.m. ↑
FOX 2 News at 9 p.m. ↑
News 11 at Noon ↑
News 11 at 4 ↑
Weekend mornings delivered strong results for KTVI. FOX 2 News 7-8:30 a.m. was the #1 local morning news on Saturday mornings, showing growth year-to-year. At 7 a.m. on Sunday, FOX 2 News was the #1 local news in the time period.
The tragedy of a mass school shooting in Florida prompted FOX 2 News to address local issues with a 40-minute special, “Are We Safe at School?” The station assembled a panel of 15 students from various school districts. Moderated by FOX 2 News anchors Shirley Washington and Sandy Miller, students eloquently spoke about fears, plans, hopes, and actions at their schools. Following the broadcast, the conversation continued with Facebook Live, reaching an additional 58,680 people. https://www.facebook.com/FOX2Now/videos/10156213424614228/
Source: St. Louis Nielsen February 2018 Adults 25-54 Live + Same Day Overnights.
KTVI FOX 2 is a top-performing FOX Broadcasting affiliate, producing over 68 hours of live news and local programming each week. For more information, visit www.fox2now.com. KPLR 11 The CW is St. Louis’ CW network affiliate, programming a strong schedule of news, sports and entertainment. For additional information, visit KPLR-TV’s website at www.kplr11.com. Both stations are Tribune Broadcasting stations.
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching approximately 50 million households, national entertainment cable network WGN America, whose reach is more than 77 million households, Tribune Studios, and a variety of digital applications and websites commanding 54 million monthly unique visitors online. Tribune Media also includes Chicago’s WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% interest in Television Food Network, G.P., which operates Food Network and Cooking Channel. For more information please visit www.tribunemedia.com.