28 May KTVI Fox 2 News is the News Leader in St. Louis
ST. LOUIS, May 28, 2019 – – This May, KTVI/FOX 2, Tribune Broadcasting’s St. Louis television station, maintained the #1 position. FOX 2’s #1 status was driven by the steady performance of local news coverage, investigative reports, breaking news, and severe weather, and coverage of a Stanley Cup bound hockey team. The station delivered winning performances in every major news time period, in the critical Adults 25-54 demographic. FOX 2 News at 6 a.m. was the dominant leader throughout the month, beating the second closest competitor KSDK by 73%. On sister station KPLR 11, News 11 at 7 showed growth of 60% year-to-year, among the key demographic Adults 25-54.
“The St. Louis Blues historic run for the Stanley Cup, the St. Louis Cardinals strong beginning, and severe weather and flooding affecting the viewing area made competition fierce this month,” said Kurt Krueger, Vice President & General Manager, KTVI FOX 2 & KPLR 11.
Viewers also turned to FOX 2’s morning news on the weekends. FOX 2 News Saturday 7am was the #1 local newscast on Saturday mornings among Adults 25-54. FOX 2 News at 7am was the #1 local news in the demo on Sunday mornings followed by FOX 2’s 6am News.
FOX2Now.com remains the #1 local media digital website. FOX2Now is also the #1 source for social media in St. Louis.
- Facebook – FOX2now leads the market with 879,213+ fans, and KPLR11 has 122,766+.
- On Twitter, FOX2now has 238,375+ (again leading the broadcast market), and KPLR11 has 28,930+.
- FOX2Now Instagram followers total 84,229+ (#1) and KPLR11 has 1,995.
|Monday-Friday Newscast Rankings A25-54|
|1||FOX 2 News 6-7a||3.2|
|2t||2 News 9p||3|
|2t||FOX 2 News at 7-9a||3|
|2t||FOX 2 News at 5p||3|
|5||FOX 2 News at 6-7p||2.9|
|6||FOX 2 News at 10p||2.8|
|10t||FOX 2 News 9a||1.7|
KTVI FOX 2 is a top-performing FOX Broadcasting affiliate, producing over 68 hours of live news and local programming each week. For more information, visit www.fox2now.com. KPLR 11 The CW is St. Louis’ CW network affiliate, programming 17 hours of news and a strong schedule of sports and entertainment. For additional information, visit KPLR-TV’s website at www.kplr11.com. Both stations are Tribune Broadcasting stations.