04 Jan KTLA’S Rose Parade Broadcast #1 In All Key Demos
Station’s 70th Consecutive Parade Broadcast Was Most Watched in Southern California
January 4, 2016 – KTLA continued its longstanding tradition broadcasting the Rose Parade on Monday, January 2nd and again, was the most watched broadcast in Southern California by a significant margin. The 128th Rose Parade presented by Honda, “Echoes of Success,” featured floral floats, marching bands and equestrian units along the 5 1/2 mile route down Pasadena’s famed Colorado Boulevard. As previously announced, Leeza Gibbons and Mark Steines took the reins this year as hosts of the parade.
KTLA’s live broadcast of the Rose Parade was #1 in Households (14.4 HH with a 38 share) more than 4x its closest Rose Parade competitor (KNBC’s broadcast 8:30-10a 3.2 HH). KTLA also ranked #1 Total Persons (7.2) #1 A18-49 (2.7) and #1 A25-54 (4.6) (source: Los Angeles Nielsen Live+SD)
“We are proud of our continued success broadcasting America’s New Year celebration to the most homes in Southern California and around the world,” said KTLA President and General Manager, Don Corsini. “Leeza and Mark’s successful debut, alongside our very own Micah Ohlman, started a wonderful new tradition, bringing their fresh perspective to a very memorable 70th anniversary broadcast.”
The station’s 14 hours of New Year’s day content included: “behind-the-scenes” reporting, LIVE, exclusive Rose Parade coverage (free of commercial interruption), as well as encore presentations. With the most camera positions of any broadcaster, and an aerial view from the Goodyear Airship, KTLA has been the broadcast home of the Rose Parade since 1947. This year, KTLA’s HD broadcast was syndicated across the US, distributed nationally on cable and to more than 225 countries around the world. The KTLA “band cam” reached 2.8 million users on Facebook Live with more than 500,000 plays. The KTLA Rose Parade livestream reached an addition 200,000 users on KTLA.com.
“KTLA is the legacy Rose Parade station in Los Angeles,” said John Moczulski, VP and Executive in Charge of Production, “and our experience enables us to bring unparalleled Emmy-winning coverage to our enormous local, national and world-wide audience”.
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Executive Producer, Live Special Events