30 Jul July TV Sweeps Roundup: News Channel 3 Is Hot! WREG Tops All Memphis TV Stations
WREG-TV News Channel 3 beat all competitors in news ratings for July, once again topping all other Memphis TV stations. Nielsen Media Research measured viewing in the Memphis TV market for the 28 days from July 2-29—known as July Sweeps. WREG comes out on top in total ratings each day, and in head-to-head household ratings races for all but one local newscast.
News Director Bruce Moore: “I have to thank viewers for choosing us. They have a lot of choices, but when dangerous storms rolled through, they chose us. As we kept an eye on the crazy Memphis heat, they chose us. We want to remain their first choice, so we’ll keep putting them first in everything we do.”
Ron Walter, President and General Manager: “As the temperatures sizzled in Memphis this July, so did our ratings. Viewers turned to us for breaking weather, weather to plan their day, and breaking news. We thank our viewers for keeping in touch with us on television, on social media, and on their smart phones with the WREG app.”
One rating point equals approximately 6,600 households, or approximately 17,233 people. Here are the complete live+same-day viewing household numbers by time period:
- For the all-important Monday-Friday 10PM news, WREG, anchored by Claudia Barr and Richard Ransom, averaged a 9.9 rating to WMC’s 8.1, WHBQ’s 3.0, and WATN’s 1.3. WHBQ’s 9PM newscast beats WLMT’s with a 4.1 average to a 1.8.
- WREG also won the entire morning news period from 4:30 to 7AM weekdays. The show, anchored by Markova Reed and Adam Hammond, beat WMC, Fox 13 and WATN. At 6AM, WREG achieved a 5.6 rating to WMC’s 4.2, WHBQ’s 3.5 and WATN’s 0.7.
- WREG’s News Channel 3 Live at 9:00 with Marybeth Conley and Alex Coleman achieved a 4.2 rating, beating WHBQ’s 4.1 for the same time period, and WATN’s 0.6.
- At noon, WREG achieved a 7.3 to WMC’s 3.9. WHBQ averaged a 2.8 at 11AM to WATN’s 0.9.
- Anchors April Thompson and Alex Coleman came out on top too. WREG’s Monday-Friday news at 4:00 and 4:30PM, achieved a 5.5 average for the hour. WMC averaged a 3.5 for the same time period.
- WMC’s only win was at 6PM, comfortably nestled between two popular national programs, NBC Nightly News and Wheel of Fortune; WMC managed an 8.6 to WREG’s 7.6, and WATN’s 1.8.
- WREG wins weekends too. On Saturday morning, WREG’s average 5.4 rating tops WMC’s 3.9. WREG edges out WMC on Saturday at 5:00—a 4.0 for WREG, 3.9 for WMC, At WREG and WMC tied with a 4.5 rating, topping WATN’s 0.5.
- News Channel 3 Saturday at 10 with Stephanie Scurlock chalks up a solid win with an 8.3 to WMC’s 4.7 and WATN’s 1.0. WHBQ’s 2.5 at 9PM tops WLMT’s 2.0 in the same time period.
- WREG’s ratings strength continues on Sunday. The Elise Preston-anchored morning show grows to a 5.8 average in the final morning hour. The 5PM newscast averages a 4.7 to WMC’s 3.7, WATN’s, 0.9 and WHBQ’s 0.7.
- WREG’s Sunday 10PM show averages a 9.9 to WMC’s 6.3 and WATN’s 1.5. WHBQ at 9PM Sunday averages a 3.6, beating WLMT’s 1.9 for their half hour newscast.
- WREG also has the highest rated local sports program in the viewing area on any medium, including sports radio. Friday Sports Overtime with Glenn Carver and Mike Ceide averaged a 7.2 rating to WMC Friday Sports Extra’s 6.2.
WREG-TV News Channel 3 is owned by Tribune Media Company (NYSE: TRCO), home to a diverse portfolio of television and digital properties driven by quality news, entertainment and sports programming. Tribune Media is comprised of Tribune Broadcasting’s 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, available in approximately 73 million households, Tribune Studios, and Gracenote, one of the world’s leading sources of TV and music metadata, powering electronic program guides in televisions, automobiles and mobile devices. Tribune Media also includes Chicago’s WGN-AM, and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds other strategic investments in media. For more information please visit www.tribunemedia.com.