28 Jul FOX31 News and Colorado’s Own Channel 2 Achieve Significant Gains in July Ratings
July 28, 2017 – KDVR, Tribune Broadcasting’s Denver FOX station, and KWGN, Tribune Broadcasting’s Denver CW station, announced significant ratings increases during July and sustained growth in all newscasts over the past nine months.
From November 2016 to July 2017, overall Nielsen news ratings in Adults 25-54 increased 28% at FOX 31 News, and 19% at Channel 2 News. During the same period, overall news ratings for A25-54 decreased at all three competitors: down 3% at KUSA, down 13% at KCNC, and down 15% at KMGH.
“Denver news ratings are changing and all the momentum belongs to FOX 31 and Channel 2,” said KDVR & KWGN VP and General Manager Joan Barrett. “Both stations are consistently gaining viewers while our competitors are losing share.”
In the mornings from 6-7 a.m., Good Day Colorado on FOX31 ratings increased 21% in A25-54, while Daybreak on Channel 2 ratings increased 81% in A25-54 and tied FOX 31 for second place. In the same time period ratings for A25-54 decreased 17% for KMGH and 49% for KCNC.
Channel 2 News at 7 p.m. also scored an historic second place victory against its 6 p.m. competitors, where A25-54 ratings decreased 16% for KCNC, and 35% for KUSA.
In early news from 5-5:30 p.m., FOX31 News ratings increased 100% in A25-54 while ratings in the same demographic dropped 14% for KCNC and 22% for KUSA.
In late news from 9-10 p.m., FOX31 News ratings grew 69% in A25-54. At 10 p.m., FOX 31 News ratings for Adults 25-54 increased 53%, while ratings for the same demographic decreased 8% for KUSA, 15% for KCNC, and 26% for KMGH.
“It’s rewarding to see these ratings right after winning our second Heartland Emmy for overall excellence,” said Linda Kicak, acting News Director of KDVR & KWGN. “These victories belong to everyone at FOX 31 and Channel 2 who work hard to win the day, every day.”