FOX31 Denver and Colorado’s Own Channel 2 Support the Shield 2019

FOX31 Denver and Colorado’s Own Channel 2 Support the Shield 2019

Safeway to partner for second year of life-saving campaign

Denver, CO – March 28, 2019 – FOX31 and Colorado’s Own Channel 2 are excited to launch the second year of the Support the Shield campaign, which supports law enforcement officers and their families. Building on the momentum created during the inaugural campaign last year that raised more than $680,000 from across Colorado, the stations will be hosting a phone bank, encouraging viewer participation, and again partnering with the Safeway Foundation for a donation drive. The month-long campaign will launch on Monday, April 1 and will run through Sunday, May 5.

This year, there are two beneficiaries for the campaign: Shield 616, which provides rifle-ready protective gear for first responders, and C.O.P.S. (Concerns of Police Survivors), which supports survivors and co-workers directly affected by line-of-duty deaths.

“What our community was able to do during last year’s Support the Shield campaign reflects the respect and support we have for our members of law enforcement,” said Joan Barrett, Vice President & General Manager of KDVR-TV and KWGN-TV. “Having the combination of a fantastic partner like Safeway and a community who rallies behind noble causes, I am confident we will see another successful year for the Support the Shield campaign.”

Donating to the campaign can be done in several ways:

  • A point-of-sale campaign with Safeway, at each of the 100 Safeway locations across the entire state of Colorado, will enable you to donate at check out. Once your groceries are tallied, you will be asked via the card reader if you would like to donate. Shoppers will be able to select quantities of $1, $5 and $10 to donate. Once a quantity is selected it will automatically be added on to your bill.
  • In addition, FOX31 and Channel 2 will be hosting a phone bank on Monday, April 8, which will be staffed by Denver Police Officers. On-air anchors and reporters participate in “celebrity bagging” at their local Safeway stores on Wednesday, April 17. Safeway bakers will also be creating thin blue line donuts that will be distributed to area police departments on April 24 to show the community’s support.

“The impact this campaign has on our law enforcement community is extraordinary and we are proud to again partner with FOX31 and Channel 2 News as they provide a great boost in helping raise awareness of the campaign,” said Todd Broderick, President, Albertsons/Safeway Denver Division. “Last year’s campaign was a tremendous success and we look forward to taking it to the next level by adding more protection for our officers and support to the families who have lost an officer in the line of duty,” added Broderick.

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About Albertsons Companies Foundation
Founded in 2001, Albertsons Companies Foundation, formerly the Safeway Foundation, supports causes that impact our customers’ lives. Albertsons Companies stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through the generous contributions by our customers, our employees’ passion and partnerships with our vendors. We focus on giving locally in the areas of health and human services, hunger relief, education and helping people with disabilities. Albertsons Companies and Albertsons Companies Foundation have invested $2 billion in our neighborhoods since 2001. For more information about Albertsons Companies Foundation, visit

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