David Shenfeld Named PIX11 Morning News Executive Producer

David Shenfeld Named PIX11 Morning News Executive Producer

Emmy-Award Winning Producer Joins PIX11 on April 3

March 30, 2017 – PIX11, Tribune Broadcasting’s New York flagship television station, has named David Shenfeld the Executive Producer for PIX11 Morning News. Shenfeld will be responsible for the strategy and content for PIX11’s morning newscasts, on all platforms. He joins PIX11 on April 3 and will report to Amy Waldman, News Director.

“David brings a wealth of knowledge of morning television, as well as experience with talent and show development to PIX11.  I’m excited to welcome him to the team as we continue to grow and develop the PIX11 Morning News,” said Amy Waldman, News Director.

A two-time Emmy award winner, Shenfeld has held Executive Producer roles at “Good Day, New York,” NBC’s “iVILLAGE,” and Verizon Fios/RNN.    He has served as Senior Producer for CBS News’ “Early Show” and MTV’s “TRL.”  His other production credits include the launch of fX Network, “Geraldo,” “Regis and Kelly” and Fox’s “Backstage on Broadway.”  Most recently, he was Director of Talent and Development for FUSION, the ABC News/Univision multiplatform network.

Said Shenfeld, “As a native New Yorker, I grew up watching WPIX and I’m thrilled to join a station with such a deep legacy and history serving the Tri-state area.”
Shenfeld was honored with two Emmy awards for his work at FOX5, Outstanding Morning Newscast and Best Primetime Special.  A Long island native, Shenfeld holds a BA from the University of Rhode Island.


Founded in 1948 and owned by Tribune Broadcasting, a division of Tribune Media, WPIX-TV (PIX11) has long been regarded as a groundbreaking station in New York. In 2006, PIX11 became the flagship station of the CW Television Network and PIX11’s award winning news, successful primetime programming, off-network sitcom favorites, public affairs shows and outstanding event coverage have contributed to the station’s success. The station has been honored with numerous awards for excellence including nearly 300 Emmy® Awards (two for Outstanding Morning News Program and multiple Awards for Outstanding Newscast.) PIX11 also has a long history of local sports coverage and in 2015 became the broadcast home of the New York Yankees. PIX11 is also the broadcast station of the New York Mets, since 1999. In 2014, PIX11 announced a long-term, exclusive content and marketing partnership with the Barclays Center in Brooklyn.  PIX11 is also home to the New Jersey Lottery drawings. PIX11 engages with audiences across multiple social platforms; find us on Facebook at facebook.com/pix11news, on Twitter, Instagram, Snapchat and Periscope: @pix11news. For more information visit www.pix11.com.

Jessica Bellucci
VP, Communications
Tribune Broadcasting
office: 212-210-2626