Colorado’s Own Channel 2 Announces Media Partnership with The FORTitude 10K

Colorado’s Own Channel 2 Announces Media Partnership with The FORTitude 10K

Fort Collins joins the proud tradition of the BolderBoulder

April 27, 2017- Colorado’s Own Channel 2 proudly announces a new television partnership with The FORTitude 10K on Labor Day, the newest addition to Colorado’s popular running tradition. As part of the 2 Your Health initiative, Colorado’s Own Channel 2 is excited about this opportunity to work closely with the Northern Colorado community to promote healthy activities and events. Colorado’s Own Channel 2 will provide on-air race day coverage on Labor Day with live shows throughout the morning. Multiple KWGN reporters and anchors will be on-site to emcee the activities and broadcast the exciting race to the Front Range.

“We’re excited to get in on the ground floor of what promises to become a Colorado tradition,” said Joan Barrett, VP/GM of KWGN/KDVR. “Through our 2 Your Health initiative, we’re committed to helping Coloradans get fit and stay healthy. The partnership with FORTitude 10K is a great leap forward and underscores our commitment to the Northern Colorado community.”

The inaugural FORTitude 10K on Labor Day – September 4, 2017 – will take participants on a scenic course through Fort Collins passing landmarks like City Park and the CSU Oval as well as weaving through classic Fort Collins neighborhoods. The race will finish at the newly completed Sonny Lubick Field at CSU Stadium and it will be the first chance students, faculty, and the community will get to experience the stadium.

Colorado viewers who can’t make it to Fort Collins on race day will have a chance to keep up with all the action, thanks to pre, during and post-race coverage on Channel 2. Attendees will have a chance to meet KWGN anchors and reporters and be part of the television action.

This race attracts over 50,000 runners, joggers, walkers and wheelchair racers, and draws professional athletes from around the world to compete for one of the largest non-marathon prize purses in road racing. This team also organizers the ColderBOLDER 5K on December 2, 2017 at the University of Colorado and new to 2017, the inaugural FORTItude 10K in Fort Collins, CO finishing at the newly constructed Sonny Lubick Field at CSU Stadium on Labor Day. For more information please visit: http://www.bolderboulder.com/

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Jessica Bellucci
VP, Communications
Tribune Broadcasting
office: 212-210-2626
Jbellucci@tribunemedia.com
@BellucciPR