John Batter serves as executive vice president of Tribune Media Company and chief executive officer of Gracenote, the leading entertainment metadata and media recognition technology company. In this role, he is responsible for setting Gracenote’s strategic direction and driving growth for its core music and video metadata and technology businesses, as well as leading the company’s day-to-day operations. Batter also oversees Tribune Digital Ventures, the technology innovation and investment arm of Tribune Media.
Prior to joining Gracenote, Batter was CEO of M-GO, a popular digital TV and movie streaming service offered jointly by DreamWorks Animation and Technicolor. He was instrumental in forming partnerships with major consumer electronics companies, signing content deals with Hollywood movie studios and TV networks and building the business by attracting users. Under Batter’s leadership, M-GO forged a significant deal with Samsung and successfully transitioned Samsung Video Hub subscribers to the M-GO service.
Prior to M-GO, Batter served as president of production at DreamWorks Animation where he led the company’s worldwide production, post-production, technology and studio finance divisions. In this role, he helped bring iconic movies such as “Shrek” and “Madagascar” to global audiences. Earlier in his career, Batter served in leadership positions at video game maker Electronic Arts culminating in the role of general manager of EA Mobile. In that capacity, he spearheaded the company’s expansion from console-based gaming into the burgeoning mobile gaming space where EA remains a strong player today. Before that, Batter had his first run at DreamWorks as chief financial officer and an integral member of the start-up management team for DreamWorks Interactive, a joint venture between DreamWorks and Microsoft.
Batter earned an M.B.A. from the Marshall School of Business at the University of Southern California and a B.A. from the University of California, Berkeley.